Guy Oldhams of Mixmag Update and the Secret Tunes Mail Order Service said of this track, "The Price of Love is a wonderful long and hard hypno houser. A warbling bassline and chunky percussion carryu this track with a female vocal chant that works so well, good breaks and builds throughout, combines with great sounds and prodution making this an unmissable tune. If you are into the Sub-Merge Lithium then this is the one to check out, possibly one of THE sounds for 97."
